CONTACT
malashcraft@icloud.com
EXPERIENCE
Senior Copywriter, Baylor Scott & White Health
Dallas, TX – 2024 – Present
- Campaign concepting and execution
- Social, email, OOH, video and print work
- Creative leadership to help build internal team & process
Senior Copywriter, Capital One
Plano, TX – 2021 – 2024
– Went beyond copywriting and led customer research and creative strategy for Capital One's auto loan refinance product.
– Defined the brand voice and led one of the department's most successful email campaigns to date, achieving a 30% increase in response.
– Took a lead role in writing landing pages, direct mail and internal videos.
Freelance Copywriter
Dallas, TX—2020 – 2021
– Helped write and win the pitch for Simply Kind Hearted’s first-ever digital video & social media brand campaign.
Copywriter, Firehouse
Dallas, TX — 2018 – 2020
– Played a key role in creating and producing multi-channel campaigns. Wrote TV and digital videos, print ads, websites, podcast ads, social media content and more.
Copywriter, The Infinite Agency
Dallas, TX — 2017 – 2018
– Planned and wrote monthly social media content, SEO blogs and campaigns for various brands, with a focus on healthcare.
Copy Intern, 3Headed Monster
Dallas, TX — Spring – Fall 2015
– Wrote social posts, website content, and product names for the agency’s first-ever clients.
Editorial Intern, Southwest: The Magazine
Dallas, TX — Spring – Summer 2014
– Reported, wrote and fact-checked for the launch of Southwest Airlines' digital magazine and content hub.
EDUCATION
Miami Ad School, New York, NY — 2016
Copywriting
Southern Methodist University, Dallas, TX — 2015
– B.A. in Creative Advertising
– Minor in Multimedia Journalism
– Temerlin Advertising Institute Award for Outstanding Achievement in Creative