Lennox: Rethink Your Air


Broadcast TV Campaign

THE

IDEA.

If you're ignoring your HVAC system—as most of us do—you're forgetting about your body's most basic need: air.  Because how can you possibly feel your best when you're too hot, too cold, or allergic to your own home?


With the Rethink Your Air campaign, Lennox showed people why perfect air is part of perfect health.

CD/CW: Tripp Westbrook

ACD/AD: Jason Heatherly

AD: Caleb Alba

CWs: Michael Buss, me

Producer: Chelle McDonald

Director: Jakob Strom with Cultivate

Editor: Deedle LaCour with Charlie Uniform Tango

Agency: Firehouse